Press Release dated April 20, 2010
This month, the Los Alamitos Police Department will expand its outreach efforts by implementing an updated version of The LAW - Los Alamitos Watch. Recognizing changes in technology since the program was started in 2003, the updated version will utilize a new range of social media in hopes of disseminating information to a technologically evolving population. Using Twitter and Facebook to update and post timely news, the Department hopes to reach and inform a broader segment of its community.
The former version of The LAW utilized a listserv to email information to its subscribers. It provided a mechanism for individuals to sign-up for a specific neighborhood or interest group such as businesses or schools. Information could then be sent to all or some of the lists as deemed appropriate. Although the new version of The LAW will not have the same distribution capabilities, it is anticipated enhanced communication with the community, with a goal of strengthening police - community partnerships will occur by creating a time efficient method for the receipt of content. Participants can choose to receive email alerts, “Tweets,” or posts to their Facebook page focused on crime and fraud prevention, police activity, and current community topics. Additionally, they will be able to stay apprised of upcoming local meetings and special events. The Los Alamitos Police Department invites everyone who lives, works, or is involved with schools in Los Alamitos to sign-up for The LAW. Subscribers can find more information at http://www.losalamitospolice.org/ .
Submitted by:
Captain Bruce McAlpine
Los Alamitos Police Department
(562) 431-2255, extension 420
(562) 431-6499 fax
Original Release